Addressing the Role of Flavoring in Youth Vaping (Part 7)

by: Mitchell Kilkenny

01/29/24

Addressing the Role of Flavoring in Youth Vaping
 
In my interactions within the local community of Douglas County, encompassing dialogues with students, educators, and parents, and through the collection and examination of confiscated vaping devices from schools, a striking pattern emerges. Notably, none of the vaping devices I've encountered were of the “regular tobacco flavor.” Instead, each and every one of them was flavored, ranging from sweet and fruity to dessert-like varieties.
 
Flavoring as a Gateway for Youth Experimentation
 
The presence of flavors in vaping products is not a trivial matter. It fundamentally alters the experience by masking the natural harshness of tobacco, which has traditionally been a natural deterrent for youth experimenting with cigarettes. The unpleasant taste of traditional tobacco has historically served as a barrier, preventing many young individuals from developing a habit. However, with vaping, this barrier is virtually non-existent. When discussing vaping habits among youth, it's crucial to acknowledge the data from the National Youth Tobacco Survey, which indicates that nearly 90% of underage e-cigarette users use flavored products. This preference for flavors among youth is not a coincidence but a clear indication of the role flavors play in initiating and sustaining their vaping habits.
 
Potential Impact of Flavor Restrictions
 
Considering the strong preference for flavors among underage vapers, it's reasonable to deduce that restricting access to flavored vaping products could significantly impact youth vaping rates. If the allure of flavors is removed, the initial appeal of vaping could diminish, potentially preventing many young individuals from starting in the first place.
 
The argument for flavor restrictions is not merely about reducing the numbers; it's about the broader impact on the lives of our youth. If even one child is steered away from the path of nicotine addiction and its associated consequences, the effort and resources invested in flavor restriction are well justified.
 
A Call for Comprehensive Measures
 
The issue of flavored vaping products is not just a concern for public health officials; it's a community-wide issue that demands a united front. While flavor restrictions are a significant step, they should be part of a broader strategy encompassing education, support for cessation, and active engagement from all community stakeholders.
 
We must view any potential benefit of flavor restrictions through the lens of long-term community well-being. By prioritizing the health and success of our youth, we are not merely implementing a policy; we are investing in a brighter, more prosperous future for the entire community.